25 Feb Digital health check
Let’s do a digital health check for your business. This blog will help identify areas of digital marketing your business could be doing – or doing better at. Take a look at the questions and lists below see how many you can tick off the list!
What platforms is your business interacting with in digital space?
- Website
- Stuff
- Adwords
- YouTube
Do you have engaging digital advertising?
- Relevant Keywords
- Engaging imagery
- Branded imagery
- Calls to action
- Measurement
- Budget
How is your website working for you?
- High organic search rank
- Aesthetic, modern design
- Lead generation
- Customer focus
- True to your brand
- Easy to navigate
- Displays your benefits
- Up to date information
- Engaging imagery
- Engaging, search engine optimised copy
- Providing Google Analytics
Are you being effective on social media?
- Logo as profile image
- Brand related, high quality cover photo
- Regular posts (1 per week)
- Differentiating content across platforms
- Reviewing customer insights and analytics
- Engaging with comments
- Advertising
- Original content
- Engaging with other businesses
- Being social and relative
- Using video
- Sharing blogs
- Using influencers
- Positive reviews
Once you’ve read through these questions you may find you have some gaps, or areas you think need improving. Let the team at tgm know by calling 7598957, or email web@tgmcreative.co.nz to set up a 1 hour free consultation. We can talk you through your options and how to reach your business goals in the digital space.
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download our website checklist