So, you’ve got some budget put aside for advertising, but no idea how or where to start! Where do you advertise, how often should you advertise and should you say the same thing on every channel? Discover how common advertising channels stack up against one...
Billboards have long been used as a key component in the advertising mix as they are such a cost-effective way of reaching a large audience. Find out the benefits of billboard advertising, key design considerations and when you should choose to use one. The benefits Not only...
There’s a lot of chat about having a strong online presence and everyone says you need to use Google Ads, but what is a Google Ad and how do you get them? Read our introduction to Google Ads and see if they are right for...
Signage may be functional, but there’s no reason it has to be boring. Signs have come a long way since the corflute rectangle with sticky dots on the back of a white sign with a centred logo. Read about the latest signage materials, new products...
The Client Vicki from Quirky Fox has built a successful boutique gallery and framing business in South Taranaki. Quirky Fox has a good online presence with a website, popular Instagram page and five-weekly e-newsletters. Vicki has dabbled in traditional media but struggled with not being able...
Promoting your website online So you’ve built a new website with all the bells and whistles but customers aren’t calling or filling their online carts with purchase after purchase. Launching a new website without any thought to promoting it is like building a shop with no...
Client: The Promo Room The Promo Room sells branded promotional items and corporate giftware. They have a focus on sourcing New Zealand made and eco-friendly products to complement their range of popular promo items. Challenge: Raise awareness locally and lower North Island Based in New Plymouth, the team...
The client - Kiwi Hire Group Kiwi Hire Group is an equipment hire company based in Waiwhakaiho Valley. They have a loyal customer base of industrial clients but had a feeling new customers and weekend DIY enthusiasts were probably looking online and were unaware of their...
Change takes effort and we understand exactly why it is easier to stick to the same old, same old. Change takes research, trial and effort. When it comes to sustainable marketing options we’ve taken the hard work out of the process and have the following...
Lockdowns, social distancing and more time at home has meant people have become more experienced shopping online. If you want to create an online version of your bricks and mortar shop, what are your options and what do you need to think about? Marketplaces There are plenty...
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