No one writes a blog, email or social media post to be ignored, but how do you write to be read? Read our fail-proof plan to ensure what you write gets read, by the right people, at the right time. Who’s your audience? First up you need...
It felt like the world reignited its love affair with e-newsletters during lockdown, but how do you ensure your carefully managed audience don’t delete your newsletter without reading it or worse still hit unsubscribe? Strategy A good newsletter starts with a good plan. What’s the purpose...
Of course grammar and spelling matters. It shows we care about the details and it ensures we get the right meaning across. The English language has some tricky rules and conventions so we’ve applied our love of good design to some of the commonly made...
A few weeks ago a few members of our TGM Team went along to the Taranaki Technologies seminar on UX Design. We found it so valuable we thought we would write a blog about what we learned. If you’re unfamiliar with UX Design, the definition itself...
8 Steps to writing a ‘good’ blog We get lots of clients telling us they’re writing blogs –which we love! But often they’re unsure if they’re doing it ‘right’. So we’ve put down 8 steps that help make a ‘good’ blog so you know if you’re on the right...
Say less for success While we’re confronted by over a thousand marketing messages a day, recent studies have found that it only takes 13 milliseconds for the human eye to process an image. That means when it comes to design and marketing your business, every element of...
Having a website is pretty crucial these days and fairly straight forward to set up and update, but getting people to it and being found in a search result is another thing completely. This is why SEO (Search Engine Optimisation) is as important as having...
If you're wondering whether social media marketing is right for your business, the verdict is in…social media is a great way to drive repeat business and to attract new customers. 92% of consumers trust word-of-mouth above all other forms of advertising and 70% chose online customer...
Business cards are a great marketing tool to leave a lasting impression of your business following a meeting or networking event, or to send out with letters or promotions as a way of introducing yourself to a potential client. Unlike flyers, they are usually kept...
Once you have awesome promotional material designed to showcase your business, it's important to display them in the right way. Think about where you want to display the promotion to be sure it is seen by the right people. Whether it's something you want customers...
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