Where once it was an ethical ideal, sustainability is now a key driver of innovation and success. For companies aiming to meet their sustainability KPIs, integrating sustainable practices into your print design is an easy place to start. Sustainable design not only reduces environmental impact...
As part of our marketing services we are often called upon to help people name or rename their new business, brand or product. Learn about the process we go through and get some tips if you’re ever faced with this challenge yourself. The brief As an agency,...
Billboards have long been used as a key component in the advertising mix as they are such a cost-effective way of reaching a large audience. Find out the benefits of billboard advertising, key design considerations and when you should choose to use one. The benefits Not only...
There’s a lot of chat about having a strong online presence and everyone says you need to use Google Ads, but what is a Google Ad and how do you get them? Read our introduction to Google Ads and see if they are right for...
Signage may be functional, but there’s no reason it has to be boring. Signs have come a long way since the corflute rectangle with sticky dots on the back of a white sign with a centred logo. Read about the latest signage materials, new products...
We’re big fans of customer research – both to discover what we don’t know about customers and to confirm what we suspect to be true. Research makes marketing planning easier, marketing spend more targeted and ultimately saves time. Find out more about the what, why...
Coming up to Christmas many clients like to say thanks to their customers and staff with branded gifts and promotional products. There’s as much choice in products as there is in how to add your logo or key message. Learn about the pros and cons...
Most often we’re in the business of helping clients sell or promote goods or services but when it comes time to work with our not-for-profit clients we often become social marketers and the product we’re marketing is human behaviour. It’s when we help clients get people...
It was a challenge that we were up for. Could we write an entire blog about hashtags? You might be surprised to find out that there was a lot to say about the humble hashtag and we have managed to write more than we initially...
Check out some of these statistics and see what they mean for your business and your marketing planning. Some figures are New Zealand only, some are worldwide. Don’t get too hung up on the actual numbers as they will be out of date in a...
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