First it’s important to know what I mean when I refer to the ‘Facebook Algorithm’. The algorithm refers to how Facebook is pretty much a robot trying to learn as much about you as possible, to then sell this information to advertisers. Everything that you...
As the year starts wrapping up it’s a time to celebrate, reflect and rest. While you enjoy the summer and festivities, it’s also a great time to think about your goals for the New Year. Taranaki has had great success in 2017 with the naming of...
The conscious consumer are shoppers who are increasingly choosing to make conscious buying decisions, by purchasing local, ethical and environmentally friendly products. They are more frequently choosing which companies to shop with based on how environmentally or socially conscious they are. Or at least project...
How do you choose out of Facebook, Instagram, Twitter, and Snapchat the best space for your business? Should you be on more than one platform and what do you use them for? We’ve put together a small guide that will help you decide where best...
Our account manager Jessie keeps the ball rolling across all of our TGM projects. She loves lists, good briefs, a budget, and a plan of action. This month Jessie has combined all these things into an easy to understand list, providing insights into how to...
The digital space is forever growing, generating fresh new ideas every single day. But with all of the online development does that mean print becomes obsolete? Here at TGM we think there will always be a place for print as the world turns to screen...
The TGM Team knows how important it is to create meaningful content for your business. And as your local brand and marketing experts we thought we’d share some insights into where marketing and brand trends are heading this year. Influencer Influencer marketing is the act of using...
With the hastening approach of the holiday and summer seasons it’s easy to picture endless days at the beach and sipping on a cold beverage while the kids entertain themselves. While it seems everyone is more than ready for this crazy and surprising year to...
Merchandise can be a memorable and effective way for your business to reach customers and it’s a great way to leave a lasting impression especially during this upcoming festive season. So this month we’ve asked our designers to pick their favourite choice of merchandise collateral: Elle...
How to match a colour in print Matching colours in print with what you have designed on your screen is not always straightforward. How come the colour on your screen is not necessarily the colour recreated in your printed material? We explain how to improve your colour...
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