Social media stats and what they mean for you

25 May Social media stats and what they mean for you

Check out some of these statistics and see what they mean for your business and your marketing planning. Some figures are New Zealand only, some are worldwide. Don’t get too hung up on the actual numbers as they will be out of date in a flash, but do look for themes that are relevant to you and your customers.

Fun fact: Around 82 percent of Kiwis are active social media users and this is on the up.
What does this mean for you? It is a good idea for your business to have a social media presence. We recommend putting some thought and research into what channel/s your audience use, who will manage the pages and what you want to achieve from being on social media (objectives and success measures).

Fun fact: Most people on social media access it on a mobile device. In fact, phones are most users ‘first’ screens.
What does this mean for you? Just because you might be sitting at a desktop planning and posting, your audience probably isn’t. So, think more imagery less words as people are looking on a small screen. Think captions (or turn captioning on) as people may have their device on silent. And think about what info people need as they are out and about.

Fun fact: People spend on average one hour and 43 minutes on social a day! Yikes, us too?
What does this mean for you? Your brand needs to be on social to get in front of people.

Fun fact: People scroll 91m worth of social content a day!
What does this mean for you? Whatever you post had better by eye-catching enough to make them stop and content rich so they stay. Talk to us if you are stuck for content ideas or struggling to get the balance right.

Fun fact: The most popular social channels are YouTube, Facebook and Instagram, with Facebook the most popular across all ages … still.
What does this mean for you? It is easy to forget about YouTube – could you set up a YouTube channel to house your videos? Could you produce some ‘how to’ or explainer videos? From other research we know ‘how to … ‘ is a commonly searched topic.

Fun fact: There are 4.2 billion social media users worldwide
What does this mean for you? That’s a mighty big audience just waiting to hear from you.  Never before has it been so easy to reach so many people – reaching the right people and then converting them to customers is another story mind you!

Fun fact: In total, the world’s social media users will spend 3.7 trillion hours on social channels this year.
What does this mean for you? The world’s gone mad?

Fun fact: People in the Philippines consume the most social media, people in Japan the least. In New Zealand we’re located more toward the Japanese end of the graph and below the worldwide average.
What does this mean for you? Nothing, but it was a fun fact!

Fun fact: Nearly half of global internet users use social networks at least once per month to search for information about products or services they are considering buying.
What does this mean for you?  Again, you need to be on social media and you need to get the mix of entertain, educate and engage just right so people follow you and when they are ready to buy, they like and trust your brand.

Fun fact: The top two uses for social media are keeping up to date with news and current affairs and number two, find funny or entertaining content.
What does this mean for you? You are not alone when you search for funny cat videos.

Fun fact: By 2026 it is predicted that around 83 percent of New Zealanders will shop online.
What does this mean for you? Get building that ecommerce site. There are plenty of affordable ecommerce (and even DIY) platforms for you to use, so stop thinking it costs too much or it will take too long!